The Gaming Historian uncovers the story behind Game Factory, rewritable Sega Genesis cartridges that were available at Blockbuster. All the way back in the 90’s, Blockbuster had 2 big problems. They knew their business model wouldn’t last forever, and customers couldn’t rent what they wanted due to inventory issues. The solution? On-demand kiosks. They tested this new technology on video games, and Game Factory was born. But it didn’t last very long. Learn the story.

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