The Tamagotchi is undoubtedly the world’s most popular and recognisable virtual pet. Originally being tiny handheld devices with primitive LCD screens, they went on to sell millions of units and cement themselves as an integral part of 90’s pop culture.

But how was the Tamagotchi created and what happened to the brand after it’s initial success? Let’s take a look together as we delve into the history of Tamagotchi.

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TIMECODES
00:00 – Introduction
00:42 – The Idea
03:10 – Bandai Brings Tamagotchi To Life
04:35 – Tamagotchi Controversy
05:47 – Why Was It Successful?
06:35 – Tamagotchi Is A Hit
07:48 – The Birth Of Digimon
09:02 – New Tamagotchi Devices
10:42 – Tamagotchi Knock-Offs
12:46 – The Parallel To Mobile Phones
13:27 – Conclusion

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