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BMX XXX is a 2002 sports video game developed by Z-Axis and published by Acclaim Entertainment under their AKA Acclaim label for the Xbox, PlayStation 2 and GameCube. While primarily a BMX-based action sports title, the game places a distinct emphasis on off-color and sexual humor, and allows the player to create female characters that are fully topless. The game also features unlockable live-action footage of real-life strippers based in the stripclub Scores.
BMX XXX began development in 2001 as a traditional entry in the Dave Mirra Freestyle BMX series with expanded technology and features, and was announced as Dave Mirra Freestyle BMX 3. The executives of Z-Axis and Acclaim — influenced by a crowded action sports game market, a dire financial situation, and the commercial success of the Grand Theft Auto series — decided to insert nudity and mature humor into the game to increase publicity and sales. Although Dave Mirra initially supported the pitched concept, his name was eventually dissociated from the title following its unveiling at E3. The development team members were displeased with the change in direction, with some attempting to distance themselves from the production.
Despite an aggressive marketing campaign, the game’s distribution was impeded by the refusal of major retailers to stock the title, Sony Computer Entertainment’s refusal to publish the PlayStation 2 version unless the topless female nudity was censored, and an initial ban in Australia. Upon release, the game received mixed reviews from critics, who felt that the game lacked innovation despite its content. Although the control scheme and voice acting were complimented, opinions on the soundtrack were mixed, and reviewers faulted the camera, level design, mission objectives, visuals, and humor. As a result of its limited distribution and loss of celebrity endorsement, BMX XXX was a commercial failure. It subsequently became a factor in a series of lawsuits against Acclaim by Mirra and the company’s shareholders, and was cited as one of a number of failures that contributed to Acclaim’s 2004 bankruptcy and liquidation.
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